Is SEO Is Related To the Speed of the Website Operation?

The speed of the site, in addition to being one of 200 ranking factors categorized by search engines, is critical for sales to grow. Good design and striking images are important, but not very useful if the user leaves the page due to loading delay. Today’s public receives an overdose of daily information and is having its time more and more scarce. Because of this, hardly a person would wait more than 10 seconds for a page to open. This immediacy is partly due to the very dynamics of the internet.

In order not to lose competitiveness, conversions or impair your brand recognition, you need to better understand the subject, monitor the performance of the page periodically and take the necessary steps to reverse the problem. Check out a little more about it and learn how Link Helpers Scottsdale SEO Companycan help you to ensure more dynamic and satisfying results.

Why Does A Website Need To Be Fast?

The time considered by search engines as ideal for loading a page is up to 2.5 seconds. In the market, the general practice is to accept up to three times the opening time. With more than 8 seconds, you will hardly gain public attention. More time-consuming sites have lower retention rates, they lose the number of page views over time, and they hurt their search rankings as a result of SEO penalties. With each position lost in the search engine, more sales will not materialize.

A survey conducted in 2018 reports that with each additional second that the audience expects to open a site, the site owner loses on average 7% of conversions and decreases about 11% their viewership rate. According to the same survey, the company may decline about 16% its consumer satisfaction index. Brand reputation is also affected, with the risk of a single customer disclosing inefficiency to others.

What Makes It Difficult To Load the Page?

There are several elements that impact the navigation efficiency of a website. However, some adjustments in the structure will be sufficient to resolve the issue. In some cases, depending on the size of the company or the prior knowledge of the entrepreneur, it may be interesting to seek specialized help to analyze and survey the improvements to be made.

There are also several free tools on the internet (go for the most popular ones) for you to track website performance often. Learn what items weigh more slowly and how to solve some of the problems. In summary, if you want to have an audience engaged by your product or service, increase your average conversions and stay competitive with competitors, every 1 / 2th of a second counts.

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